Shivom Patel
is an art director & designer based in SF.
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Basenote Fragrance
- US Open
- Impossible Foods
- SOUR Kombucha
- BJ’s Brewhouse
- Fragments of Time Film Festival
- My Sandbox
Currently designing @ Plaid
Clients: Plaid, Adobe, Toyota GST, Impossible Foods, Taylor Farms, King’s Hawaiian, Us Agency, TA3, Thesis, Day Job, SF Film Festival, Deutsch LA, Erich and Kallman, BJ’s Brewhouse, Rule of Three Agency, Framework, Great Wolf Lodge
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BJ’s Brewhouse
Concept and write a social ad for a national brewhouse chain that focuses on a collaboration between an American brewhouse and a German brewery and introduces a new beer on the market.
Social Ad
2025
The concept was set in a bustling warehouse and centered on real employees, spotlighting the authentic culture of both breweries. As both art director and copywriter, I developed the visual approach and narrative voice to work in tandem. The spot used playful cultural contrast and collaboration to show American and German brewing styles coming together in humorous, charming ways. Rather than a straightforward informational launch ad, it relied on character moments and subtle comedy to introduce the new beer in a way that felt human, fun, and memorable.