Shivom Patel
is an art director & designer based in SF.

  1. Plaid RKO 2026 Identity
  2. Basenote Fragrance
  3. US Open
  4. Impossible Foods
  5. Thesis Identity Expansion Case Study
  6. BJ’s Brewhouse
  7. My Sandbox



Clients: Plaid, Adobe, Toyota GST, Impossible Foods, Taylor Farms, King’s Hawaiian, Us Agency, TA3, Thesis, Day Job, SF Film Festival, Deutsch LA, Erich and Kallman, BJ’s Brewhouse, Rule of Three Agency, Framework, Great Wolf Lodge










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Impossible Foods Campaign

  Design a national ad campaign that captures public attention through compelling photography, vibrant language, and bold visual storytelling.
Ad Campaign

2024

Campaign results2.5% Lift in brand awareness
(vs 1.1% from 2023 campaign)

$6M in ad attributed retail revenue (vs. $4.7M projected, +27%)

2% more likely to associate IF with a positive message after being exposed
+9.6 pt in affinity in Atlanta

+8.1 pt lift in consideration and +9.5 pt in brand affinity amongst meat eaters

+10.2 pt lift in awareness in Los Angeles

404k units added to our carts
(surpassing our 150-175 projected goal)